The Fantastic, All-New Spring Water Fountain Blog 63

Bottled water is one of the strangest corners of consumer branding. The product is simple, the functional differences are often small, and yet the market supports everything from bargain multipacks to bottles that cost more than a nice cup of coffee. That gap between utility and perception is exactly where Beverly Hills 9OH2O lives, and it is also what makes the brand such a useful case study. At first glance, a luxury water label can seem like a novelty, a packaging exe